SEO Website Audit
To find out how your website is performing, and tips and info on how to improve your rankings, simply complete the details below and we’ll do the rest! You’ll receive a full report straight to your inbox in only a few minutes!
Website SEO Audit: what you need to know
Keeping your website up-to-date is a constant task. Rather like painting the Forth Bridge! Once you get to the end it’s time to start over. So it’s crucial to carry out an SEO website audit on a regular basis. A regular website SEO audit means that you are constantly in touch with changes that you need to make to keep ahead of your competition, improve your website’s performance (like everything, things will break), and continue driving traffic to your business.
Don’t worry if you’re new to this, we’ll take a look at some of the key areas to consider so that you can interpret the data in your SEO website audit. And it’s not as complicated as you might think. Simply complete the details we’ve asked for, and we’ll do the rest. Once the audit has completed, we’ll send the report directly to your inbox!
Does your website have any Google Penalties?
This is something that you can do manually, but you will need to have Google Console integrated with your website. Take a look at this resource to learn more about Google Search Console.
So the first thing to do is check to see if you have any Google Penalties. You might, from time to time, violated Google’s guidelines. Google might, in this case, impose a penalty or manual action that can affect the SEO performance of your website. To find out if you have any Google Penalties, visit Google Search Console and navigate to the Security and Manual Action tab.
If there is a penalty or manual action, the Google team will send you a message about what you need to do. It’s important that you action these as soon as possible and then respond through the message to ask for a review. Google will recrawl your website to see whether you have successfully completed any actions.
Determining Visibility during a Website SEO Audit
Ensuring that all of your pages are indexed correctly on Google and other search engines is really important. It’s also easy to check manually from the Google search tab. Simply type ‘site:yoursitename.com’. You’ll see a list of pages. Simply check through and see if any of your pages are missing. You can check their status in Google Search Console too. Go to the URL inspection tool, and enter the URL to see if it’s indexed or not. If it isn’t, you can request manual indexing. After that, check regularly to make sure the index is kept up to date.
Include a technical aspect in your Website SEO Audit
This is where our Website SEO Audit can help. It will look into your website and check on things like your 404 pages, H tags, and a host of other technical elements that will impact your SEO if they aren’t functioning properly. Many of these issues will be small and easily corrected, but they will affect your site speed, SEO, and customer experience which will increase your website’s bounce rate.
Include On-Page in your Website SEO Audit
These are the things that you can see that will boost your SEO performance and include meta tags, keyword optimisation, content audit and the performance of individual pages. You should also consider title tags, keyword density, backlinks, and all of the other things that will improve your site’s performance.
An Off-Page Audit is also Important
Take a look at your backlinks. It’s great to have a healthy number of links in and out of your website, as long as they are working. And make sure that they’re linking from sources that you want to be associated with. Toxic links can also damage your website performance. Google has a disavow tool that you can use to remove any links that you don’t want your business to be associated with.
Website SEO Audit can help you stay ahead of the Competition
These are just a few of the things that you can do to improve your website performance. And a full scale website SEO audit will give you data and insight into the performance of your website that will help you come up with a plan to continually improve so that you stay one step ahead of your competitors.