Marketing Strategy and Growth Planning

Marketing Strategy, Brand & Growth Planning

Your strategic documents are the foundation on which effective marketing can deliver your objectives. Speak to us about how we can work with you and your team to develop coherent strategies and branding across your business to deliver real results.

Marketing Strategy

Your marketing strategy is rather like your business plan. it brings together the critical elements that you need to understand to deliver effective, consistent marketing that fully represents your brand.

We work thorough a process with you to understand your business and develop workable, realistic strategies that consider not only what you want to achieve, but what is realistic for your business. 

We work to the principles of the “four Ps”: product, price, place and promotion. 

Brand

Your branding is everything that is visually,and visibly you and your business. The way that your business is perceived by your target audience is critical to your success, and getting it wrong can mean the difference between closing a sale or not. 

We’ll work alongside you and your team to develop everything that you need to build a brand that properly represents you, and which your customers and prospects understand can relate to. You may wish to rebrand your business from scratch, refresh what you’ve got already, or include your branding with your marketing strategy development. Drop us a line to have a chat about what your objectives are, and we’ll be happy to advise on a suitable way forward. 

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values

We’ll identify what the values are in your business. Your ethics and principles, and how they can be best represented through your communications and marketing.

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identity

Utilising the right colours, fonts and images makes all the difference to how your business is perceived. You could be corporate, or very personable, or what to show strong ethical or environmental credentials. We’ll work with you to get your visuals and imagery spot on. 

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messaging

Not only does your brand need to be represented visually, but what you say and how your brand speaks will reinforce how you want to be perceived by your target audience. 

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usp

What is it that makes your business unique? Our USP is that we take the time to really get to understand your business, so we’ll work with you to understand yours, and include it in your branding so that your messaging can focus on what makes you, well, you!

Marketing Planning

Your marketing strategy is rather like your business plan. it brings together the critical elements that you need to understand to deliver effective, consistent marketing that fully represents your brand.

We work thorough a process with you to understand your business and develop workable, realistic strategies that consider not only what you want to achieve, but what is realistic for your business. 

We work to the principles of the “four Ps”: product, price, place and promotion. 

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content

We’ll create an effective, ongoing content plan that promotes your key messages, your offers and promotions, and positions you as a leader in your field. Not only that, but we’ll use the information from your strategy to ensure that your content is targeted to reach the right people, across the right channels.

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technology

We use several state of the art platforms that utilise artificial intelligence and machine learning. Combined with our expertise in content creation, we use these technologies to identify the right language, people and places to really drive your marketing activity. We’ll include the right tech in your plans to deliver your marketing plans.

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audience

We’ll include in your marketing plans the information from your marketing strategy so that your content is targeted at the right people. That means that we will come up with tactics to engage people who you want to speak to and who are interested in your product or service.

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budgets

We know that money doesn’t grow on trees, and we also know that marketing is an investment that can take time to produce tangible, sustainable results. We’re not about making a quick buck, and we’ll never suggest budgets that don’t work for you. So we’ll come up with options for you to choose from that are affordable and value for money.