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2018 was a year of change for everyone in the marketing and advertising arena, one that saw moving even further into focus. Deep consumer insight
What is data-driven marketing? Good question. To understand why it is important, try asking instead: what is marketing without data? Let’s look at this another
The short answer is yes, there is a difference between a marketing strategy and plan. To be honest the whole approach is often made far more complicated than it needs to be, whether this is down to the language used or the complexity of the approach.
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