2018 was a year of change for everyone in the marketing and advertising arena, one that saw moving even further into focus. Deep consumer insight is now playing a more central role in campaigns of all shapes and sizes, keeping the ROI promise and focusing attention on the right audience. Throughout the year, we’ve highlightedContinue reading “Year in Review: The Best Data-Driven Marketing Campaigns of 2018”
What is data-driven marketing? Good question. To understand why it is important, try asking instead: what is marketing without data? Let’s look at this another way. Which do you prefer: carrying out your marketing activities based on gut instinct, or making decisions based on data rather than intuition or opinion? Not hard to answer, IContinue reading “Colin Lewis: All marketing is data-driven marketing”
Is Public Relations only for big business then? No. Definitely not. Some of the smallest businesses have the most fascinating stories. You could have succeeded in the face of adversity, created something innovative, your people could be trailblazers in their own right and have their own stories to tell.
Politics and small business are rather like oil and water. They don’t mix well. But there are times when businesses can take advantage of a political situation to raise their profile and get some exposure through the media.