2018 was a year of change for everyone in the marketing and advertising arena, one that saw moving even further into focus. Deep consumer insight is now playing a more central role in campaigns of all shapes and sizes, keeping the ROI promise and focusing attention on the right audience. Throughout the year, we’ve highlightedContinue reading “Year in Review: The Best Data-Driven Marketing Campaigns of 2018”
What is data-driven marketing? Good question. To understand why it is important, try asking instead: what is marketing without data? Let’s look at this another way. Which do you prefer: carrying out your marketing activities based on gut instinct, or making decisions based on data rather than intuition or opinion? Not hard to answer, IContinue reading “Colin Lewis: All marketing is data-driven marketing”
The short answer is yes, there is a difference between a marketing strategy and plan. To be honest the whole approach is often made far more complicated than it needs to be, whether this is down to the language used or the complexity of the approach.
Is Public Relations only for big business then? No. Definitely not. Some of the smallest businesses have the most fascinating stories. You could have succeeded in the face of adversity, created something innovative, your people could be trailblazers in their own right and have their own stories to tell.
Is your content not quite making it? Our 3-step guide to content marketing will help you to get the groundwork done so that you reach your audience and get those CTAs answered!
Every business and every industry has its own jargon, acronyms, and particular language. That includes marketing and communications. To help we’ve created a jargon buster of some of the key terms that are used that deserve a little bit of definition.
Is it any wonder that public relations for small business is often not considered, never mind included in even a minor way in the communications plans of small firms.
Politics and small business are rather like oil and water. They don’t mix well. But there are times when businesses can take advantage of a political situation to raise their profile and get some exposure through the media.
It’s often spoken about, it’s much used and it’s loved or hated. But whatever you think of it you can’t avoid social media. Lately it’s been the centre of attention for all the wrong reasons.