Year in Review: The Best Data-Driven Marketing Campaigns of 2018

2018 was a year of change for everyone in the marketing and advertising arena, one that saw moving even further into focus. Deep consumer insight is now playing a more central role in campaigns of all shapes and sizes, keeping the ROI promise and focusing attention on the right audience. Throughout the year, we’ve highlightedContinue reading “Year in Review: The Best Data-Driven Marketing Campaigns of 2018”

Colin Lewis: All marketing is data-driven marketing

What is data-driven marketing? Good question. To understand why it is important, try asking instead: what is marketing without data? Let’s look at this another way. Which do you prefer: carrying out your marketing activities based on gut instinct, or making decisions based on data rather than intuition or opinion? Not hard to answer, IContinue reading “Colin Lewis: All marketing is data-driven marketing”

Is there a difference between a marketing strategy and a plan?

The short answer is yes, there is a difference between a marketing strategy and plan. To be honest the whole approach is often made far more complicated than it needs to be, whether this is down to the language used or the complexity of the approach.

Public Relations for Brands, Business and Boardrooms

Is Public Relations only for big business then? No. Definitely not. Some of the smallest businesses have the most fascinating stories. You could have succeeded in the face of adversity, created something innovative, your people could be trailblazers in their own right and have their own stories to tell.

Marketing Jargon Buster: our Guide to buzzwords and jargon!

Every business and every industry has its own jargon, acronyms, and particular language. That includes marketing and communications. To help we’ve created a jargon buster of some of the key terms that are used that deserve a little bit of definition.

Stonehouse Communications marketing Agency near Colchester Essex

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